As much as I am saddened by England’s exit yesterday from Football’s World Cup competition in South Africa, there may be some good news coming out of this national sporting tragedy.
In advance of the competition, I had warned the entire Best Loved Team that visitor levels and enquiries to our website BestLoved.com might be down from 2009 for June and July. This was absolutely the case during the 2002 and 2006 World Cups in Japan and Germany not only for our website but we observed this across the entire …